Here at jcdecaux oneworld we all agree that pepsi s augmented reality ar campaign in a central london bus shelter was truly unbelievable although not the first outdoor advertising campaign to incorporate ar it was certainly a game changing execution creating a great buzz on the street and generating impressive social media coverage.
Augmented reality outdoor advertising.
A simple ar ad can cost around 5 000 to develop while a sophisticated ar campaign with eye catching graphics may amount to 100 000.
Augmented reality advertising is usually more affordable and far more immersive than print advertising.
The era of augmented reality in advertising and marketing begun with the advancements in technological infrastructure.
Avataar me a bengaluru based augmented reality advertising platform has seen a huge uptick in the number of projects since the coronavirus pandemic gripped the nation in march.
For example one technique used by online marketers is the heat map which maps out.
The augmented reality advertising future is bright.
Companies continue to adapt the augmented reality technology and push forward to provide a vivid experience of their products and services to the end consumer.
90 would use layar augmented reality more often when offered with outdoor advertising campaigns.
The global marketers provides you regional research analysis on augmented reality for advertising market and forecast to 2026.
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Research results by synovate the impact of augmented reality on outdoor advertising consumer rating a 7 7 average a relatively high score compared to regular tv advertising.
The global augmented reality for advertising market report comprises a valuable bunch of information that enlightens the most imperative sectors of the augmented reality for advertising market.
Of course the price for an ar ad varies depending on its quality.